History

The IGC Hotel Award Story

A prestigious accolade reimagined with AI

Founded in Austria in 2004, the International Guest Certified Hotel Award began a new era in hospitality excellence, with its first awards presented in 2005. From the start, guest feedback has been the driving force behind this prestigious recognition.

Originally based on science-backed questionnaires, the IGC Guest Satisfaction Score © provided valuable insights into the guest experience. Today, with cutting-edge AI technology, we take this further—analysing thousands of organic guest reviews to unlock deeper, more accurate insights into what guests truly feel about your hotel. This evolution ensures the IGC Award continues to set the highest standard in hospitality, driven by real guest voices.